Mary O’Brien - The Shamrock Group | East Bridgewater, MA Real Estate, Bridgewater, MA Real Estate


For those who intend to list a house, it helps to establish realistic expectations. That way, you'll have a good idea about what to expect during the home selling journey.

Now, let's take a look at three tips to help you manage your expectations as you attempt to sell your house.

1. Understand the Housing Market

You may own a great home, but even a top-notch residence may be difficult to sell based on the current housing market's conditions. If you allocate time and resources to study the real estate market, however, you can differentiate a buyer's market from a seller's market. Then, you can map out your home selling journey accordingly.

In a buyer's market, there may be an abundance of houses and a shortage of buyers. Therefore, sellers may need to price their houses competitively to stir up interest from buyers.

Comparatively, in a seller's market, there likely is an abundance of buyers and a shortage of first-rate houses. This means a seller probably won't have to wait long to receive offers to purchase after he or she lists a high-quality residence.

To distinguish a buyer's market from a seller's one, you should look at the prices of recently sold houses in your area and find out how long these properties were listed before they sold. This information enables you to review the level of interest in properties in your city or town and can help you determine whether you're preparing to enter a buyer's or seller's market.

2. Know Your Home's Strengths and Weaknesses

You may believe your home is flawless, but buyers may quickly identify problems with your house. Fortunately, a seller who conducts a house inspection can address any potential issues before listing his or her residence. Home inspection results may help a seller establish realistic pricing expectations for his or her house too.

During a house inspection, a property expert will examine a residence both inside and out. This property expert next will provide a homeowner with an inspection report that details his or her findings. With an inspection report in hand, a homeowner can correct underlying house issues before he or she adds a residence to the real estate market.

3. Collaborate with a Real Estate Agent

A real estate agent understands the opportunities and challenges of the home selling journey. As such, he or she will help you set expectations for this journey, as well as help you make the most of available home selling opportunities and resolve property selling challenges.

Typically, a real estate agent will meet with you and find out what you want to accomplish by selling your home. He or she next will craft a personalized home selling strategy for you, promote your residence to potential buyers and do everything possible to help you maximize your home sale earnings.

Manage your expectations as you proceed along the home selling journey. By doing so, you can limit the risk of encountering home selling problems and boost the likelihood of a successful property selling experience.


Want to add your condo to the real estate market? As a condo seller, you'll want to do everything possible to prep your residence so you can streamline the property selling process. Fortunately, we're here to help you do just that.

Here are three tips to help you simplify the condo selling process.

1. Conduct a Property Appraisal

What you paid for your condo a few years ago is unlikely to match what your residence is worth today. Therefore, a condo seller should conduct a property appraisal to understand the true value of his or her residence.

A property appraisal may prove to be exceedingly valuable for a condo seller. This appraisal ensures a property expert will examine your residence both inside and out and help you uncover any problems with your condo. Then, you can allocate the necessary time and resources to complete any condo repairs or mainteanance to boost your property's value.

With a property appraisal, you can learn about your condo's strengths and weaknesses and plan accordingly. You'll also be able to establish a "fair" price for your home based on your property's condition.

2. Declutter Your Condo

For condo sellers, decluttering a property is paramount. With a clutter-free condo, you can make it easy for condo buyers to envision what life would be like if they purchase your residence.

To declutter a condo effectively, you'll first want to remove any personal belongings from your property. Antiques, photographs and other personal belongings can be put in storage until your condo sells.

Furthermore, don't forget to clean your condo's interior as much as possible. A pristine interior can boost your condo's chances of making a positive first impression on property buyers as soon as they walk through the front door.

If you need extra help with condo cleaning, don't hesitate to hire a professional cleaning company. By doing so, you may be able to transform an ordinary condo into an awe-inspiring property.

3. Work with a Real Estate Agent

When it comes to selling a condo, why should you be forced to leave anything to chance? Conversely, work with a real estate agent, and you can take the guesswork out of selling your condo.

A real estate agent with condo selling experience understands what it takes to promote a residence to the right groups of property buyers. This real estate professional will go the extra mile to ensure you can move quickly and effortlessly through the condo selling process.

For example, a real estate agent will set up condo showings and open houses. These events will make it easy to showcase your residence to property buyers and increase your chances of receiving multiple offers on your condo.

A real estate agent also serves as a housing market expert. He or she will be ready to respond to any condo selling queries, at any time. That way, you can receive the support you need to make informed condo selling decisions.

Leverage these tips, and you can simplify the condo selling process.


Home sellers sometimes struggle to stir up interest in their residences. Fortunately, there are lots of things you can do to help your residence capture buyers' attention, such as:

1. Craft an Engaging Home Listing

A home listing should engage and inform buyers. Otherwise, an ineffective listing may make it tough for a seller to effectively promote his or her residence to the right groups of buyers.

To craft an effective home listing, it is important to consider the buyer's perspective. Think about why you purchased your home in the first place, and you may be able to identify unique property features that you can highlight in your listing.

Also, ensure your home listing is clear, concise and easy to understand. You may want to incorporate high-resolution images of your home into your listing as well.

2. Boost Your Home's Curb Appeal

As a home seller, it is crucial to upgrade your house's curb appeal. Because if your home makes a positive first impression on buyers, you could speed up the property selling journey.

To bolster your house's curb appeal, you should mow the lawn, trim the hedges and perform other lawn care tasks. You may want to repair or replace any cracked or damaged home siding, too.

For those who want extra help with home exterior upgrades, you can always hire local contractors. In fact, these professionals will streamline the process of upgrading your house's curb appeal.

3. Eliminate Clutter

If your home is loaded with a wide array of personal belongings, you may want to remove these items. That way, you can help buyers envision what life may be like if they purchase your house. You also can show off the full size of your residence during open house events and home showings.

Cutting down on clutter can be simple. If there are items you no longer need, you can donate them to a local charity, sell them at a yard sale or online or give them to family members or friends. Conversely, if there are items that are broken or damaged, you can safely dispose of them.

As you get set to promote your residence to buyers, it often helps to have an expert real estate agent at your disposal. A real estate agent understands the ins and outs of the property selling journey. Therefore, he or she can help you achieve your desired home selling results as quickly as possible.

If you are committed to getting the best price for your residence, for example, a real estate agent will help you do just that. Or, if you are unsure about how to price your home, a real estate agent is happy to provide pricing recommendations. Perhaps best of all, if you ever have questions during the home selling journey, a real estate agent can respond to them.

Want to generate interest in your home? Use the aforementioned tips, and you can boost the likelihood that your house will capture buyers' attention.


A home seller who understands his or her residence's strengths may be better equipped than others to enjoy a successful property selling experience. Fortunately, there are many things you can do to identify your house's strengths before you list your residence.

Now, let's take a look at three tips to help you identify your home's strengths.

1. Conduct a Home Inspection

Although a home inspection generally is requested by a buyer after a seller accepts his or her offer to purchase a house, a seller may want to conduct an inspection prior to listing a residence. That way, a seller can gain deep insights into a house's strengths and weaknesses and map out his or her property selling strategy accordingly.

A home inspection may require only a few hours to complete, and an inspection's benefits can be significant. After an inspection, a homeowner will receive an inspection report that details any home problems. Then, a homeowner can use this report to learn about his or her house's strengths and weaknesses and explore ways to transform assorted weaknesses into strengths.

2. Consider the Buyer's Perspective

Think about why a homebuyer may consider your residence over other options – you'll be glad you did. If you analyze the buyer's perspective, you could discover unique ways to distinguish your house from the competition.

Evaluating the buyer's perspective may help you prioritize home upgrades too. For instance, if your home boasts a large in-ground swimming pool, you may want to dedicate time and resources to clean your pool and perform any necessary repairs. Or, if your residence has a two-car garage, you may want to eliminate clutter from it so you can show off the true size of your garage to potential buyers.

3. Collaborate with a Real Estate Agent

If you are unsure about what differentiates your home from other properties in your city or town, there is no need to worry. Because if you hire a real estate agent, you can receive expert support throughout the home selling journey. And as a result, you can identify your house's strengths and take the necessary steps to highlight these strengths to potential buyers.

A real estate agent understands what it takes to sell a house, regardless of a property's age or condition. He or she is happy to meet with you and learn about you, your home and your home selling goals. Next, a real estate agent will craft a property selling strategy for you. And once you put this strategy into action, you should have no trouble achieving your desired house selling results.

In addition, a real estate agent is ready to assist you in any way possible throughout the house selling journey. If you have concerns or questions at any point during this journey, a real estate agent will respond to them right away.

Ready to add your house to the real estate market? Take advantage of the aforementioned tips, and you can identify your house's strengths and develop an effective strategy to promote your residence to the right groups of potential buyers.


Photo by Benjaminrobyn Jespersen on Unsplash

Real estate agents sell homes -- but the agent you choose should offer you a comprehensive lineup of services and assistance. If your agent is just a "set it and forget it" seller, you're missing out on the level of service you deserve. Ask any prospective agent about what they have to offer, and compare it to the list below to ensure you are in good hands. 

Present the Home Accurately & Well

From the language used to describe your home in listings to the photographs and level of detail attached to the listing, your agent needs to be able to create a compelling listing package that appeals to the right buyers. Simply grabbing a few pictures and picking a price is not enough; they should be able to fully relay how amazing your property is. If they do not have the right approach to listing and presentation, all the marketing in the world won't help. Your agent should also properly qualify buyers -- so you don't end up with a steady stream of visitors, but no actual offers. 

Have a Robust Marketing Plan

Marketing means more than just listing the home and putting up a sign; your home should actively appear in listings online and in print. You should see your home on the agent's website and in their social media feeds. Open houses, agent viewings and other events should be part of the plan. If your prospective agent can't tell you how they'll market your home, they may not have a plan at all. 

Deliver Bad News

If you're a buyer, your buyer's agent should let the sellers know what issues are preventing you from making an offer, or why you've chosen the figure you have. If you're selling, your agent needs to be able to let you know the things you should change before you list -- or fill you in on agent and buyer reactions to your home. If they can't communicate these details, then you might miss out. 

Negotiate on Your Behalf

Your agent needs to be able to negotiate with other professional agents to arrive at a fair price for your home, whether you are the buyer or the seller. Unless your agent is a skilled negotiator, you could come out with less money for your home -- or overpay for a new property. Two skilled agents working together can come up with a solution that works for everyone and ensure you have a seamless transaction. 

Listen to Your Concerns

Your agent should fully understand the factors that matter to you most, whether you are buying or selling. From the bottom line amount you have to get from your home to the safeguarding of your pets when the home is shown your agent should listen to you and answer your questions fully. If you don't feel like you are being heard or the agent isn't responding to your needs, you likely need a better match. 

Understanding the roles your agent can play and what they should offer you can help you evaluate a REALTOR® and ensure you find your perfect match. You'll be working together for a while, so taking the time to find an agent who cares and delivers will have a huge impact on your home selling or buying experience.




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